Upgrade Program
Welcome to the
BMW Upgrade Program
The Easiest Way to Buy or Upgrade to a New Car
Owners of eligible vehicles receive:
icon An upgrade to a newer BMW featuring exclusive loyalty offers*
icon Personalized upgrade options on new & pre-owned vehicles
icon A seamless & transparent experience
How can I access my personalized BMW Upgrade Offers?
Access your personalized BMW Upgrade Program site with ease and stay updated on exclusive upgrade offers tailored just for you. Simply follow one of the two methods below:
Website URL
The first method is by using the website URL referenced in your program mailer which should look something like this: bmwupgrade.info/dealername. Make sure to enter the full URL including the dealership name, to access your personalized BMW Upgrade offers.
OR
QR Code
If you’re looking for a faster option, you can use the second method - scanning the QR code provided on your mailer with the camera on your smart phone. This will directly lead you to your personalized BMW Upgrade Program site, saving you even more time!
*Eligibility is based on your current loan and vehicle and is subject to BMW Financial Services NA, LLC, credit requirements. Zero-dollar down payment will depend on the actual trade-in value of your vehicle. You may be required to make a down payment if vehicle trade-in value is lower than initially estimated.